requirements & challenges
Markos Pet Shop provides a comprehensive range of pet supplies and specialised services like Aquarium & Pond Building across all of Cyprus (Paphos, Limassol, Larnaca, Nicosia). Despite their excellent service and wide inventory, the core challenge was transforming their strong physical reputation into absolute digital dominance, achieving top-tier rankings for both highly competitive national keywords and essential local searches.
- Broad Product Visibility: Needed to ensure visibility across a vast range of products, from common dog/cat food to niche services like Aquarium & Pond Building and specialised items like BARF food and travel crates.
- Dominating Local and National Search: The challenge was to position Markos Pet Shop, which serves clients across all of Cyprus, as the undisputed market leader both locally in Paphos and nationally against larger competitors.
solutions we provided
We developed a robust, multi-faceted SEO strategy that focused on deep keyword targeting and location authority. This involved meticulously optimising the website structure and content to reflect the full breadth of their offerings, including niche services and specific products (e.g., BARF food, dog crates). Crucially, we implemented a sophisticated Local SEO campaign focused on Paphos, combined with a strong national SEO strategy to compete effectively across the entire island. This dual approach ensured high visibility for both "pet shop Paphos" and "pet shop Cyprus."
The SEO Results
The targeted SEO strategy delivered industry-leading results that cemented Markos Pet Shop's position as the market leader. Markos Pet Shop reached 1st position on Google for "pet shop Paphos" and 3rd position for "pet shop Cyprus." One year after implementation, the company is now generating 300% more traffic than before the SEO efforts began, topping the industry in Cyprus.
