requirements & challenges
Fortune Flavours is one of the UK’s leading CBD Flower Shops, supplying a wide range of products including CBD Flower, Hash, Oil, and Gummies across the UK and EU. The critical challenge was overcoming the industry-wide hurdles of marketing CBD products. Due to its classification, Fortune Flavours faced a tough time acquiring backlinks and advertising, which necessitated a highly specialised, compliance-aware SEO strategy to effectively gain visibility and compete online.
- Outdated Digital Foundation: Initial website content was out-of-date and not optimised, failing to reflect their leading position in the physical market.
- Prohibitive Marketing Environment: Operating in the CBD sector, where products fall into prohibited categories, severely restricting access to conventional channels like advertising and making backlink acquisition extremely difficult.
solutions we provided
We first focused on controlling the controllable: a complete overhaul of on-page content and site structure. We updated all out-of-date information and launched a comprehensive blog content strategy, focusing on diverse topics like specific CBD strains, different product types, and local SEO relevance across key UK and EU locations. This ensured content was fully optimised for key CBD keywords to provide an immediate boost to their SEO efforts. Following this, we leveraged our extensive network to execute a powerful and strategic link building campaign, bypassing conventional acquisition difficulties to rapidly build the site's external authority and trust signals.
The Results
The strategic content overhaul combined with targeted link building delivered transformative results in under a year. Organic traffic surged from approximately 800 per month to over 4,000 per month in less than 12 months. Crucially, the site's Domain Authority (DA) was raised from a low 8 to a competitive 23 in only 6 months. Fortune Flavours now ranks in the top 5 of their industry, successfully competing for high-value CBD hemp flower keywords.
