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We run outbound for a handful of B2B clients, mostly LinkedIn plus email, with WhatsApp creeping into more accounts every quarter. Over the past two years we’ve had paid seats on most of the tools in this space at one point or another. Sometimes because a client came to us already using one. Sometimes because we outgrew whatever we started with.

This isn’t a sponsored post. We don’t have an affiliate deal with anyone named below and nobody paid for placement. It’s just what we’ve learned running real campaigns for real clients on real budgets, written up because we get asked “which tool should I use” often enough that it’s easier to just point people here.

Short version: we run our own outreach on Klovis CRM now. It’s not the right pick for everyone, but for us, Klovis is the best LinkedIn Outreach tool at the minute.

Tool Starting price Pricing model Channels Built-in CRM Unified inbox Free trial
Klovis £99/LinkedIn account (WhatsApp £29, Gmail £10) Per connected account, CRM included LinkedIn, WhatsApp, Gmail (Outlook/Instagram/Telegram coming) Yes Yes, all channels 14 days
HeyReach $79/sender; Agency $999 flat Per sender or flat LinkedIn (email via integrations) No Yes 14 days
lemlist $69/user (email), $109 (multichannel) Per user, plus credits Email, LinkedIn, calls, SMS, WhatsApp (add-on) No Yes 14 days
La Growth Machine €60/identity Per identity LinkedIn, email, calls, X No Yes 14 days
Expandi $99/account ($79 annual) Per LinkedIn account LinkedIn, email No Yes 7 days
Skylead $100/seat; Agency from $999 Per seat or flat LinkedIn, email No Yes 7 days
Waalaxy €19/user Per user LinkedIn, email No Paid add-on 14 days

Prices are pulled from each vendor’s own pricing page as of September 2026. Check current pricing before you commit, since most of these move their tiers around a couple of times a year.

What actually made us switch

We didn’t pick Klovis because it does any one thing dramatically better than the specialists on this list. HeyReach is cheaper per sender at scale. lemlist’s email deliverability beats anything else here. La Growth Machine’s enrichment is genuinely useful. What moved us was the whole stack we were running before, compared to after.

Before: a LinkedIn tool, a separate CRM to actually manage the pipeline, a separate inbox tool because the LinkedIn tool’s inbox never talked to the CRM, and a Zapier bill to stitch it all together badly.

After: one workspace. Campaigns, contacts, companies, deals, and every LinkedIn, WhatsApp, and Gmail reply live in the same place, and records update themselves as conversations happen instead of us updating them by hand every Friday.

That’s the pitch in one sentence. Klovis costs more per LinkedIn seat than most of this list, but it’s the only one that replaces the CRM instead of needing one bolted on next to it. Whether that math works for you depends entirely on whether you’re already paying for a CRM elsewhere.

The specifics that mattered to us day to day

  • Multichannel in one sequence. A single campaign can run LinkedIn steps (connection requests, messages, InMail, profile visits, likes, follows, endorsements) alongside WhatsApp messages and Gmail emails, each sending from the right account automatically.
  • Sender pools. When we run a campaign across several reps’ LinkedIn accounts, prospects get spread across them either load balanced or in strict rotation, and each prospect keeps the same sender for the whole conversation. It can also prefer a sender who’s already connected to the prospect, and skip anyone a colleague has already invited or connected with, which has saved us from the “why did two of our reps message the same VP” conversation more than once.
  • Safety defaults we didn’t have to build ourselves. New LinkedIn accounts start capped at 30 invites a day and 150 a week, a 500-invite pending cap, no weekend sends, and automatic withdrawal of invites after 21 days (faster if the pending count is climbing). As an account nears its daily limit, sends taper off at 75% and stop at 90%. We still keep an eye on our accounts, and nothing here guarantees LinkedIn won’t restrict one, but we’ve had noticeably fewer scares since switching.
  • No duplicate sends. If a send gets interrupted mid-flight, it gets held for review instead of quietly retried. Matters more than it sounds like the one time a client asks why a prospect got the same message twice.
  • One inbox for every channel. LinkedIn, WhatsApp, and email replies land in the same place, tied to the CRM record. A reply pauses that prospect’s campaign automatically. A manual reply we send ourselves skips the queue and goes out right away.
  • Email numbers we can actually trust. Opens and clicks get sorted into “likely person” versus “likely scanner,” using send timing, known security gateway behavior (Microsoft 365, Mimecast, Proofpoint, and others), and whether the prospect replied or booked a meeting afterward. First tool we’ve used that doesn’t quietly count Mimecast’s bot as an engaged lead.
  • Workflows. Automations that fire when a record is created, a tag changes, a field changes, or a reply comes in, including outreach steps that follow the same safety limits as regular campaigns. You can dry run them before anything actually sends.

Where it falls short, and we’d tell any client this straight

  • It’s the most expensive per LinkedIn seat on this list, at £99 a month. If all you need is LinkedIn sending and you already like your CRM, you’re paying for one you won’t use.
  • No lead database or email finder. You bring your own lists (CSV, a Sales Navigator search, or forms). lemlist and La Growth Machine both include data sourcing. Klovis doesn’t.
  • No email warm-up tooling yet. For clients doing serious cold email volume, we still lean on lemlist for that piece specifically.
  • Some channels are “coming soon.” Outlook, Instagram, and Telegram show up in the product but aren’t live yet. Don’t buy in expecting them this quarter.
  • No native Salesforce, HubSpot, or Pipedrive sync. Klovis is built to be your CRM, not to sync with one. If a client is locked into Salesforce, that becomes an API or webhook project rather than a toggle.
  • Fewer reviews out there. It’s newer than half the tools on this list, so you’re trusting our word and a 14-day trial more than a mountain of G2 reviews.

The rest of the field, and when we’d still recommend them

HeyReach: best if you’re running LinkedIn at real scale

Once an agency is past roughly 20 LinkedIn senders, HeyReach’s flat Agency plan ($999/month, up to 50 senders) and Unlimited plan ($2,999/month, up to 300) are hard to beat on cost. It’s LinkedIn only though. No WhatsApp, no CRM, and email needs a separate tool like Instantly or Smartlead. We’d point a large sender farm operation here before Klovis.

lemlist: best if email is the main channel

lemlist still leads on cold email specifically. Deliverability tooling, warm-up, a lead database north of 650 million contacts, native CRM syncs. Its LinkedIn side is thinner (no sender pools, fewer safety controls), and WhatsApp is a paid add-on rather than a real channel. Any client whose outreach is email first with LinkedIn as a secondary channel, we send to lemlist.

La Growth Machine: best for EU teams wanting X and calls

LGM sequences LinkedIn, email, calls, and X together, hosted in the EU, with enrichment included. It’s billed per “identity,” so costs climb fast as headcount grows, and there’s no WhatsApp or built-in CRM. Good fit for European SMB teams that specifically want X in the mix.

Expandi: best for a single operator on one account

Long track record, dedicated per-country IPs, solid conditional sequencing. No CRM, limited team features. For a solo consultant working one LinkedIn account, this is a perfectly sensible and slightly cheaper alternative to Klovis. You just won’t get the CRM or the WhatsApp channel.

Skylead: best for unlimited cold email under one seat

Each seat bundles one LinkedIn account with unlimited email sending, up to 100k a month. Strong pick if your real bottleneck is email volume rather than LinkedIn safety or a CRM. No WhatsApp, no CRM here either.

Waalaxy: best for a tight budget or a first campaign ever

Cheapest entry point on the list at €19 a month, and genuinely the easiest to learn. Fine for a freelancer’s first LinkedIn campaign. Invite limits on the cheap tiers are low, the inbox is a paid add-on, and it’s one LinkedIn account per user. You’ll outgrow it the moment you add a second sender or want a real pipeline view.

Also considered: Dripify (roughly $59 to $99 a user per month) is a clean, simple LinkedIn drip tool for a single rep, but team features are locked to its top plan and its email side is basic. We didn’t rate it highly enough to put in the main seven.

How we’re actually judging these

We score on the same five things every time a client asks us to evaluate a stack:

  1. Channel coverage. What can run inside one sequence, not bolted on afterward.
  2. Safety controls. Enforced invite limits, a pending invite cap, automatic withdrawal of stale invites, protection against duplicate sends.
  3. Team features. Shared campaigns, visibility into who’s connected to whom, a shared inbox.
  4. What happens after the reply. Is there a CRM, a pipeline, tasks, and can you trace which campaign produced which meeting.
  5. Total cost. Not the sticker price, but what you actually end up paying once you add the tools you’d otherwise need alongside it.

Klovis wins on 1, 3, and 4 for us and holds its own on 2. It doesn’t win on price. HeyReach and Waalaxy both undercut it depending on your scale. And it doesn’t win on email, where lemlist is still stronger.

FAQ, from things clients actually ask us

Is LinkedIn automation even allowed? Not really. LinkedIn’s User Agreement prohibits most third-party automation, and enforcement has gotten noticeably stricter since 2025. Every tool on this list carries some account risk. Keep volumes sane, respect invite limits, clear out stale invites, and write messages people would actually want to get.

How many invites is “safe”? A common rule of thumb is 100 to 150 a week per account, less for brand-new or low-activity accounts. Klovis defaults to 30 a day and 150 a week out of the box, which is roughly where we’d land manually anyway.

Do I still need a separate CRM? With everything except Klovis CRM, yes. Plan for that cost and that integration work. Klovis is the one tool here where the CRM is the point, not an afterthought.

What about WhatsApp? Klovis runs it as a full campaign channel. lemlist has it as a paid add-on. Nobody else on this list touches it, which, given how many of our clients’ prospects reply faster on WhatsApp than LinkedIn or email these days, is a bigger gap than it might look on a feature checklist.

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