- Lead generation is the process of attracting and converting potential customers into interested prospects, using methods like content marketing, email, and online ads. 
- The lead generation process involves attracting, capturing, qualifying, and nurturing potential customers, moving them through the sales funnel toward conversion. 
- Lead generation strategies include SEO, content marketing, social media, and PPC advertising to attract, engage, and convert potential customers into leads. 

 
			 
			