requirements & challenges
Golden Ride Rentals is a thriving safari, scooter, and buggy rental company in Paphos, Cyprus, catering to tourists eager to explore local sites like the Akamas Forest and Adonis Baths. The main challenge was optimising their site to connect high-intent travellers searching for specific locations or rental types with their booking service, ensuring their digital performance matched the popularity of their physical location. The main challenges were:
- Targeting Travel Intent: Needed to effectively capture traffic from tourists planning trips to specific Paphos destinations (e.g., Lara Beach, Blue Lagoon) and searching for rental options.
- Underperforming Organic Traffic: Despite having a relatively good Domain Rating, the website was not converting its authority into the maximum possible organic traffic.
solutions we provided
We implemented a strategy focused on Technical SEO and hyper-targeted content creation. This involved developing and optimising well-written, dedicated landing pages for their top tour destinations, including Lara Beach, Adonis Baths Waterfalls, the Blue Lagoon, and the Akamas Forest. Concurrently, we performed comprehensive Google Business Profile optimisation to maximise visibility in local search results and "near me" queries, ensuring they capture customers planning their local travel itinerary. We then continued to build authority through local citations and link building, leaving them as a much higher authority with Google.
The SEO Results
The combination of technical improvements and targeted content delivered strong, measurable growth. The creation of location-specific landing pages and optimisation for local search resulted in an overall traffic increase of over 60%, with organic traffic continuing to rise. This successful strategy directly translated travelers’ research intent into booked Cyprus safari, buggy, and scooter rentals.
