requirements & challenges
Myrra Tavern, established in the 1970s, is a family-run restaurant rooted in three generations of Cypriot hospitality. For over 50 years, they have served authentic Cyprus traditional meze and built a reputation as a beloved local dining spot. However, despite their heritage and loyal customer base, their digital presence was not effectively driving new visibility or reservations.
- Increase Online Visibility: Ensure they were discoverable by tourists and locals searching for traditional Cypriot cuisine.
- Boost Reservations: Implement digital tools that drive more online bookings and streamline the reservation process.
- Expand Customer Reach: Attract new diners through both organic search and paid advertising.
solutions we provided
We delivered a comprehensive digital strategy tailored to Myrra Tavern’s strengths and growth ambitions. We began by improving their SEO presence, optimizing the website to rank prominently for high-intent keywords such as “traditional Cyprus food,” “family restaurant,” and “restaurants in Paphos.”
To further support conversion, we implemented a fully integrated online booking system, making reservations faster and more accessible for customers. Once the organic foundation was in place, we deployed targeted Google Ads campaigns to capture tourist-driven search traffic and drive direct bookings.
The Results
Within the first months of launch, Myrra Tavern saw significant measurable success across both organic and paid channels. SEO improvements boosted their digital authority and increased organic visibility for key restaurant-related search terms. With Google Ads, the restaurant gained a powerful and profitable acquisition channel—delivering over €250 per day in additional revenue from a monthly ad spend of just €300.
Additionally, the online booking functionality increased total reservations by 30%, connecting their decades-long legacy with a new generation of customers.
