SEO For Law firms to boost search engine rankings
Pretty much whatever industry you fall into, in 2024, your customers are mostly looking for goods and services online. When it comes to SEO for law firms, this is no different.
Search engine rankings are key to promoting your legal services for law firms.
Even if your legal practices are at the top of your field, being difficult to find, and having poor online visibility prevents you from growing your law firm’s brand. That is why it is so crucial to find a good SEO company for lawyers, with speciality and expertise in the legal industry.
Search Engine Optimisation Services for Law firms
Understanding search engines can be daunting, but in this article we will delve into what makes a good legal SEO strategy. As specialists in providing SEO services for lawyers, our team at Accsellera, have made this sure-fire strategy to help build your law firm’s organic traffic.
One thing to note here is that the quality of your website, copywriting and sales funnels are also critical in converting SEO success into new clients.
Law Firm SEO Strategy Outline
Any good SEO strategy will at first begin with your chosen law firm SEO agency, gaining an understanding of your business. To firstly understand your law firm as a company, where your strengths lie and what is your ideal profile for prospective clients.
At the core goal of a good SEO company for lawyers is to know exactly the type of new clients you want to bring to your law firm website.
If a law firm’s SEO strategy doesn’t aim to bring in the ideal new clients you want, then it is a waste of SEO efforts. Why put resources towards search terms that aren’t relevant keywords?
Guide to Law Firm SEO services: Keyword Research
Gaining understanding of relevant keywords in the industry is critical for boosting your law firm’s online visibility. Keyword research is the first step in doing so. By checking the volume, difficulty and intent behind search terms, is the foundation to achieve SEO success.
Good keyword research is not only to find direct and obvious places to boost search engine rankings. But also to figure out how your law firm website can increase their position in search engine algorithms as an authority in the legal sector.
Topical authority is a key part of getting higher search engine rankings. If google’s search algorithm considers you as an expert in providing legal services, then you will appear higher in search results.
Keyword research is the foundation for search engine optimisation for any law firm’s website.
Law firm SEO: Step 2: On Page SEO services
Content is king. This directly translates to having good on page SEO for your law firm’s website. Search engines will credit the best written content, which is why it plays a key role in search engine optimisation efforts.
You have to remember you are not only ticking a box for the search engines, but also writing good engaging content that will take the interest of prospective clients.
A good law firm SEO agency, will generally stand out from a bad one based off the quality of their on page SEO services.
How to write optimised content for law firm websites?
The criteria for writing good content for the legal industry can be tricky. As you are providing legal services, you must make sure your content is not only SEO optimised, but also factually correct.
That is why a good SEO agency, providing SEO for law firms, will always ask that you either write the initial draft, or carefully vet any content going out on any law firm websites.
Search engine optimisation is pretty useless if it ends up putting you in legal trouble. And although search engines are very clever, they do not fact check everything you claim in your blogs.
This key point makes law firm SEO services more difficult for any SEO company. That is exactly why we strongly suggest acquiring your law firm SEO services from a specialised agency.
But anyway to continue on how your content generally should be written:
Writing Law Firm SEO optimised content
These are some of the key things to consider when law firms are writing content for their website.
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Try to capture relevant keywords from your keyword research in your content. Using them in your headings, body text and titles in a natural way. Also consider naturally including these keywords in your meta descriptions.
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Write your content using short sentences, and make it clear and easy to read. The readability of your content is part of what makes it good or bad
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Try to use your main keywords in your page body text with around a 1-2% density.
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Check the first search engine results pages to see what the top ranking sites have covered on your topic.
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Aim to write at least 700 words for a blog post. Even then it is still good to see the word count of your competitors.
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Make sure your blog post, article, or page contains transition words. Things like “therefore”, “firstly”, “and then”. These break up your text and make it more readable.
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Use numbered lists. When considering SEO for lawyers, and writing informative content, there is always going to be lots of information thrown at readers. Numbered lists and bullet points can help structure your law firm’s website.
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Remember to keep it natural.
A key part of SEO services for law, or any industry for that matter, is to appear natural. If your law firm’s website is overly optimised, the search engines may be happy, but potential clients may be scared off.
If you rank highly in organic search results, but are not converting your potential clients into more clients for your business, then your SEO strategy is flawed.
Law Firm SEO Step 3: Technical SEO
What is technical SEO for law firms?
Technical SEO is essentially the practice of making sure your law firm website is structured well, running fast and has good security. This is another important consideration for search engine algorithms. Therefore making it a crucial part of law firm SEO strategies.
How to perform technical SEO for law firms?
To break down technical SEO services for lawyers, we need to consider all parts separately. To look good in the eyes of search engines your site must have the following things ticked off:
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Website speed – You must have a fast loading times for your law firm website. This requires a lot of action, from using good caching software, to minifying javascript and HTML, to making sure your law firm uses a lightweight theme on their site. Read our full guide on optimising website speed.
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Mobile Optimisation – Ensuring that your site works well on mobile devices too is essential. If you consider how many potential clients will google things from their mobile phones, you can understand the search engines placing importance on this.
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XML sitemap – Using an XML sitemap will help search engines crawl your site. This significantly increases the speed at which your pages will be indexed. These can also be beneficial for other search engines (aside from google)
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URL Structure – Using short URL structures, which also contain relevant keywords is hugely beneficial in your law firm SEO efforts.
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Security – If your website is not secure, then no amount of search engine optimisation will get you top rankings. You should secure your site with a SSL certificate and secure hosting.
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Structured Data – Implementing schema markup is a key part of any good SEO agency’s strategy. For legal SEO it will help identify your site’s information for rich data snippets and SERP features.
Off Page SEO for Lawyers
When providing law firm SEO services, the quality of your content may be the foundation, but the off page SEO is what makes the difference in organic search results. With link building being the core of this.
Link building is action of getting other websites to link to your site in a natural way. This can come from a large number of different things:
Backlink Types
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Gust posts – An article written by your law firm SEO company on another site’s page with links back to your site.
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Link Placement – Placing a link to your law firm site in an existing page on someone else’s site. This can be a citation for an informative blog post, or a link to your home page.
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Profile Links – These will come from your law firm profile across certain platforms. Even extending to social media like Pinterest and Facebook.
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Directory Backlinks – By listing your law firm on directory websites, you are gaining another backlink, but also increasing your brand awareness. This is also a significant part of local SEO.
These are just a few examples of the backlinks a reputable SEO company will implement to boost your law firm’s online presence.
Using these techniques you can build your websites authority, and build more website traffic.
A good SEO agency is defined by their ability to build your authority amongst legal practices online.
An experienced legal marketing agency will be able to tap into their niche network of sites for link building. building that topical authority is key to getting you higher rankings on search engine results pages.
Local SEO for Lawyers
Local SEO is a key part of ranking higher in local search results. Local searches are generally based around how to improve your search engine rankings on google maps.
When performing a local search, usually the map listings are the first thing you notice.
Your Law firm SEO services should also take this into account. It is always good to be known online, and also have potential clients seeing you in your local area.
How to do Local SEO for Lawyers
The key to local SEO services for law firms are based around optimising your google business profile. A well optimised google business profile gives you the foundation to rise up the local search results.
By creating accurate, up to date info, a keyword rich description, and plenty of images and media, your GMB stands a good chance of ranking.
You also need to consider local SEO when working on your on page content writing.
Incorporating Local SEO strategies into content.
If your law firm SEO strategy requires ranking highly in a local area, then you must consider that at all times. From researching local keywords, to creating landing pages for locations.
To rank higher in search engine results in your area, make sure you have considered the following:
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Google My Business Optimisation
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Location Based Keywords
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NAP – Name, Address, Phone number must be the same across all listings
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Local Citations
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Local Backlinks
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Google Reviews
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Location Based Landing Pages
Click here to read more about Local SEO Services for Lawyers and how that boosts organic traffic to your web pages.
Maintaining Your Law Firm SEO services
Any law firm SEO expert will tell you that the best way to maintain high search results, is to adjust your strategy based on results. Google search console is the most accurate tool to see how, when and where people are finding you in online search.
Note: It is also useful to tell you which of your web pages appear highest in search results.
By leveraging google search console, you can A/B test what works, and also what doesn’t. If creating a certain style of blog post has helped to improve search engine rankings, then do another in that style.
If your current lawyer SEO strategy is not working to bring in potential clients, then try a different interpretation of the criteria we have set out for you.
If your law firm is really in not having success with their online search results, then reach out to the experts in SEO for Lawyers.
SEO services for law: Conclusion
SEO is a critical part of any modern business. All the things outlined in this article are crucial considerations for a lawyer SEO strategy. In modern times, almost everyone looking for legal assistance is looking online. If your law firm is difficult to find, how can you expect to bring in potential clients.
However it is also important to note that SEO for lawyers is a complicated topic. Balancing your lawyer SEO and providing factual, useful and engaging content your law firm can stand by, is the difficulty.
Unfortunately that is just one of the consequences of providing such a key service, translating through to providing any attorney SEO services.
Why Choose Accsellera for your legal SEO services?
At Accsellera, we are industry leaders in providing SEO for lawyers, and law firms. Our trump card is our experience, and commitment to achieving the results that you want.
Traffic is good, but relevant and high converting organic traffic is better. That is why we are considered amongst many to be the best SEO company for lawyers.
We are also offering a free SEO strategy & consultation for law firms. Get yours here.
FAQ
Is it worth doing SEO for law firms?
Many law firms used to rely on things like word of mouth, physical offices or even outreach events to bring in new clients. However times have changed, and almost everyone uses the internet as their first port of call.
As a law firm, it is crucial to keep up with the times. To appear in the top search results for both your local area and also general search terms will cause a huge difference in organic web enquiries.
The more new people finding your law firm online, means the more your company becomes known. Those people may return to the site in future for information, services, or anything else.
Who is the best SEO company for law firms?
There are many good SEO companies specialising in law firms out there. However there are also many bad ones. We operate in a dangerous industry where due to the slower nature of results, many people can take advantage of your trust.
At Accsellera we believe in transparency. Our strategy is in depth, and our commitment to regularly setting new KPIs and targets sets us apart.
Many agencies are good at presenting results in a way that shows success. Our priority is not to convince you we are doing our job, but to know what your goals are. Then to show you our approach to achieving them. Both in concept and practice.
That is why we consider ourselves the best SEO company for law firms.
How much does law firm SEO cost?
The cost of SEO is another difficult question to answer. It really depends on the quality and quantity of work required. SEO companies can charge as little as £500, to more competitive industries going into the high six figures.
At Accsellera our packages are always created individually for you. We work around your needs and requirements, and will provide you with an itemised cost of all our SEO services for law firms.
One thing that does not change is we will always provide you with a 50% discount for the first 3 months. We do this as a show of trust, and confidence in our work.
We Always see you as a long term client, and know that the value from your successful results will match the value of our services.
How long until I can see Results?
Time frames are very difficult to give in our industry. A key point in that question would be the quality of your SEO and website to this point. A new domain, new website can take up to 3 months to initially rank for keywords.
This is just initial ranking, so from there to further increase, and get to competing for top rankings, can take 6-18 months.
